With
the weakness of the world economy and the slowdown in China's economic
growth, once the wind and fire industry, instantly facing the moment of
life and death, yesterday's rapid growth and today's life and death
seems to come too suddenly, but many textile companies have to face, Any
industry or country will have a ceiling and slow growth stage, can only
adapt to rapid growth and can not adapt to the slow pace of the
enterprise will be eliminated. Standard
Group has been concerned about the textile industry dynamics, after
more than a decade of development, we witnessed the outbreak of the
textile industry and in recent years, bleak, downtown industry
competition where the competition? What are the problems faced by textile enterprises?
The textile industry is also accompanied by the rapid development of the textile industry. It is also accompanied by the stagnation of the growth of the textile industry. At present, many domestic textile equipment enterprises are struggling, the export of foreign trade is weak, the domestic demand is weak, and all aspects of Chen are constantly And this is indeed continuous growth, the future competition is bound to become more and more intense, in these intense environment, if the survival of if the problem is particularly important to improve their own, this standard group finishing the current textile equipment business problems and need to change the node, The following questions are a common problem in the industry, there is no time to correct the risk of being eliminated.
First, ignore the importance of large data analysisLarge data technology is not to master the huge data information, but rather to these meaningful data for specialization. In other words, if the big data compared to an industry, then the industry to achieve profitability is to improve the data "processing capacity", through the "processing" to achieve data "value." The textile enterprises can be based on the transaction of large data on the customer's behavior, needs and trends to analyze, to their own product direction to provide some data support and forecast. If there is no large data support, that is unable to understand the needs of customers, then in the customer-centric era will eventually be eliminated.
Second, the structure of a single, variety of clutter, can not form a large-scale productionAdvantage of leading products is the main source of income and profit for each business, but many companies in order to attract customers, had to try to develop a variety of additional products, resulting in more variety and production varieties, production scale is small, high production costs, Corporate profits. Therefore, to continuously optimize and adjust the product structure, the production to high-end market, for example, in other small and medium-sized textile enterprises have been in trouble, Wuxi a cotton through a large area of technological transformation, mass production of high quality and high value- Yarn, cut down low-end products, its high-yielding yarn exported to Europe and America high-end market, not the impact of changes in the international market.
Third, the concept of backward, thinking curing does not changeThe world is changing, the speed of change beyond our imagination. As a traditional industry with high dependence on China, the textile industry should also change rapidly, follow the trend, keep up with the development of society. However, there are still most of the textile enterprises in the past because of the so-called security and comfort zone, do not recognize or do not want to face the impact of the Internet and challenge, self-deception to adhere to the set of the oldest management sales model. They are no shortage of industry big brother, even if some companies have recognized this new business model, but for the immediate interests still refuse to make a change. However, the Internet + is an inevitable trend, if not adjust the operational thinking, will inevitably be eliminated.
Fourth, ignore customer needs, away from their own consumersCustomers are the most valuable resources of enterprises, all other resources exist in the enterprise is to meet the needs of customers, otherwise, will lose the value of existence. Therefore, to meet customer needs is the only purpose of business survival, profit is only to meet the needs of customers in the process of the results. In addition, the traditional textile factory to establish contact with consumers, direct terminal customers. If a factory with their own service consumers who do not know can only do on behalf of the processing, then it will face the danger of being replaced at any time out.
Fifth, the textile industry overcapacity, product homogeneity serious, the lack of characteristicsIf you are in any one textile site for product search, you will find a significant excess capacity of enterprises, the most fatal is the serious homogenization of the product. In today's fierce competition in the domestic market, some technology is weak, the product is not unique, low grade, low labor productivity of enterprises, in the current situation has been unable to survive.
Six, lack of technical investment, lack of research and development capabilities, no innovation and independent property rightsInnovation is the fundamental driving force of enterprise development, if only passive orders rather than take the initiative according to market trends and customer demand for technology to carry out innovative production, then it is vulnerable to domestic and international environmental impact, compression living space. Such a business, not only low profits, but also the ability to resist risks is also very weak, once the environmental degradation will bear the brunt of the future. For example, in May this year, Weiqiao Textile in order to promote enterprise transformation and upgrading and carried out intelligent spinning project.
Seven, in order to order, vicious prices, resulting in market pricing confusionEnterprises in order to survive, you have to lower prices to competitors out of the market, in order to achieve this goal, to pay some of the costs are at the expense. And some have even exceeded the normal range of corporate price competition, and gradually evolved into the vicious price competition between enterprises, the market confused. This not only damages the interests of small and medium enterprises, but also seriously hampered the development of the textile industry.
In short, both traditional enterprises or emerging textile equipment business, should be a profound understanding of their own short board, make the greatest efforts to adjust their product structure, grasp the direction of industry development, closely follow the social development trend, in order to be conducive to their own invincible, To achieve sustainable development. Standard Group believes that China's textile equipment enterprises in the reform of the critical moment need to understand their own development bottlenecks, the market situation for the timely development of the adjustment.
The textile industry is also accompanied by the rapid development of the textile industry. It is also accompanied by the stagnation of the growth of the textile industry. At present, many domestic textile equipment enterprises are struggling, the export of foreign trade is weak, the domestic demand is weak, and all aspects of Chen are constantly And this is indeed continuous growth, the future competition is bound to become more and more intense, in these intense environment, if the survival of if the problem is particularly important to improve their own, this standard group finishing the current textile equipment business problems and need to change the node, The following questions are a common problem in the industry, there is no time to correct the risk of being eliminated.
First, ignore the importance of large data analysisLarge data technology is not to master the huge data information, but rather to these meaningful data for specialization. In other words, if the big data compared to an industry, then the industry to achieve profitability is to improve the data "processing capacity", through the "processing" to achieve data "value." The textile enterprises can be based on the transaction of large data on the customer's behavior, needs and trends to analyze, to their own product direction to provide some data support and forecast. If there is no large data support, that is unable to understand the needs of customers, then in the customer-centric era will eventually be eliminated.
Second, the structure of a single, variety of clutter, can not form a large-scale productionAdvantage of leading products is the main source of income and profit for each business, but many companies in order to attract customers, had to try to develop a variety of additional products, resulting in more variety and production varieties, production scale is small, high production costs, Corporate profits. Therefore, to continuously optimize and adjust the product structure, the production to high-end market, for example, in other small and medium-sized textile enterprises have been in trouble, Wuxi a cotton through a large area of technological transformation, mass production of high quality and high value- Yarn, cut down low-end products, its high-yielding yarn exported to Europe and America high-end market, not the impact of changes in the international market.
Third, the concept of backward, thinking curing does not changeThe world is changing, the speed of change beyond our imagination. As a traditional industry with high dependence on China, the textile industry should also change rapidly, follow the trend, keep up with the development of society. However, there are still most of the textile enterprises in the past because of the so-called security and comfort zone, do not recognize or do not want to face the impact of the Internet and challenge, self-deception to adhere to the set of the oldest management sales model. They are no shortage of industry big brother, even if some companies have recognized this new business model, but for the immediate interests still refuse to make a change. However, the Internet + is an inevitable trend, if not adjust the operational thinking, will inevitably be eliminated.
Fourth, ignore customer needs, away from their own consumersCustomers are the most valuable resources of enterprises, all other resources exist in the enterprise is to meet the needs of customers, otherwise, will lose the value of existence. Therefore, to meet customer needs is the only purpose of business survival, profit is only to meet the needs of customers in the process of the results. In addition, the traditional textile factory to establish contact with consumers, direct terminal customers. If a factory with their own service consumers who do not know can only do on behalf of the processing, then it will face the danger of being replaced at any time out.
Fifth, the textile industry overcapacity, product homogeneity serious, the lack of characteristicsIf you are in any one textile site for product search, you will find a significant excess capacity of enterprises, the most fatal is the serious homogenization of the product. In today's fierce competition in the domestic market, some technology is weak, the product is not unique, low grade, low labor productivity of enterprises, in the current situation has been unable to survive.
Six, lack of technical investment, lack of research and development capabilities, no innovation and independent property rightsInnovation is the fundamental driving force of enterprise development, if only passive orders rather than take the initiative according to market trends and customer demand for technology to carry out innovative production, then it is vulnerable to domestic and international environmental impact, compression living space. Such a business, not only low profits, but also the ability to resist risks is also very weak, once the environmental degradation will bear the brunt of the future. For example, in May this year, Weiqiao Textile in order to promote enterprise transformation and upgrading and carried out intelligent spinning project.
Seven, in order to order, vicious prices, resulting in market pricing confusionEnterprises in order to survive, you have to lower prices to competitors out of the market, in order to achieve this goal, to pay some of the costs are at the expense. And some have even exceeded the normal range of corporate price competition, and gradually evolved into the vicious price competition between enterprises, the market confused. This not only damages the interests of small and medium enterprises, but also seriously hampered the development of the textile industry.
In short, both traditional enterprises or emerging textile equipment business, should be a profound understanding of their own short board, make the greatest efforts to adjust their product structure, grasp the direction of industry development, closely follow the social development trend, in order to be conducive to their own invincible, To achieve sustainable development. Standard Group believes that China's textile equipment enterprises in the reform of the critical moment need to understand their own development bottlenecks, the market situation for the timely development of the adjustment.
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